5 things entrepreneurs neglect when it comes to their website

I get it, you’re busy.

And entrepreneurship isn’t easy.

You’re probably doing all the work yourself, and there are some things that are just not at the top of your to-do list.

You’ll get to them though. You promise.

But here’s the thing – there are some things that are critical to the success of your business that you shouldn’t overlook no matter what.

Here are five things you’re probably neglecting right now when it comes to your website.

Terms & Conditions

Terms and Conditions, also known as Terms of Service or a Terms of Use, while not required by law, are a super important component of a good business website.

Here’s the deal, it is important to have terms because they set the rules that visitors to your website must agree to in order to do business with you. It acts as a legally binding contract between you and your users by informing them of the guidelines for using your site, what happens in situations of abuse, and also contain many other important clauses.

You also use this page to inform visitors that you are the owner of the content on your site and that your content is protected by international copyright laws. This kind of clause is known as the Intellectual Property Clause.

Pretty important stuff that you want to make sure you include on your site.

Privacy Policy

Unlike Terms & Conditions, Privacy Policies are required by law if you collect personal data from your visitors such as email addresses, names, home addresses, or other types of contact information.

You are required to have a legal statement available for users to review that discloses the privacy practices of your business. And this is not just in the United States. To conduct business with international visitors, you must comply with the European Union regulation known as the General Data Protection Regulation (GDPR) implemented this year or face fines. That’s just one regulation; there are many more that you must fulfil.

I could stop here. But there are additional considerations of this type.

Want to use Google AdWords?

 

Well, they require an updated Privacy Policy. In fact, many third-party services you use to help run and market your business require Privacy Policies, and it must include information about your use of their services and products.

If that’s not enough, I know you want to build credibility and trust with your site visitors. Your customers care about their privacy and want to see that you care too. They want to know that you will protect their personal information and that it will not get into the wrong hands. A Privacy Policy page helps to drive that trust, and make your users feel comfortable so they can do business with you.

Social Media Links

Ever click on a social media link that didn’t work? The worse.

Don’t be that guy.

You should connect your social media links to your site and ensure that they function correctly. And if you ever change the name then make sure to update the link on your site.

Ensuring that your visitors can connect with you on many different platforms is a major plus. It increases awareness and makes it easy for your customers to follow you on your social media profiles.

Who doesn’t like more followers?

Also, it provides your customers with the peace of mind that they can reach you in several different ways if they need, thus shoring up your reputation.

Favicon

Favicon? What’s that?

A favicon is an icon associated with your website. It is usually displayed in the address bar of your browser and next to the site name in your list of favorites. In fact, favicon is favorite and icon joined together.

Why is it important? It is part of your brand recall, and brand recall is significant in getting customers to stick with your brand and buy it repeatedly.

Favicons allow your audience to differentiate your brand from other companies instantly, connecting your customers to your product or service.

Here’s some popular favicons:

 

Check out some of these sites to get you started:

Want to leave a lasting impression on your target audience? Favicons.

404 Error Page

So, no one likes to stumble on a 404 error page, but at some point, it will happen. Maybe the site visitor added a strange extension to the end of the web address, or they’ve landed on an old page that has since been changed.  Either situation will result on the visitor landing on a 404 page.

Your primary goal with the 404 error page is to keep your visitor on your site even if they hit a page that doesn’t exist. You then want to direct the website visitor back to a functioning page.

This is the time to stand out and show your brand’s personality.

Be creative. Show some humor and let your visitor know that they have reached the page in error. Make sure to include a link back to your home page or other pages of your website.

Take a look at some fun examples of 404 error pages:

 

So, these are five things that business owners neglect when it comes to their websites. Can you think of more? Let us know below.